HRPath, Inc.: Oversaw sales growth of 50% per quarter for 6 quarters, by developing
a comprehensive sales & marketing plan that included inside and outside sales force,
trade shows, public relations, strategic business development, trade partners, collateral
material development & pricing.
La Tempesta Baking: While the company was looking for a buyer, it sustained a 20%
decline in sales. I took over the sales and marketing effort, and within two quarters
improved the sales to a 20% gain over the prior year and positioned the company for
a successful sale.
Valley Sun Products: Served as the CFO and one of three on the marketing committee
for this gourmet food products company. Developed the marketing strategy, including
pricing, product development, partner marketing, and product positioning. Quadrupled
sales in 4 years.
Virtual Vineyards: Assisted the CEO of this early Internet start-up in the B2C arena.
Evaluated the marketing plan, provided cost assessments of product offerings, and
focused on customer acquisition cost.